AG1 by Athletic Greens
The greens powder that defined the category — premium-priced, marketing-heavy, scientifically defensible.
The greens powder that became a category — premium-priced and worth understanding before buying.
AG1 is the most-marketed supplement on the longevity podcast circuit, which makes evaluating it harder than it should be. Strip away the marketing and what you have is a 75-ingredient daily multivitamin + greens + adaptogens + probiotics powder, NSF Certified for Sport, designed to replace 4-6 separate supplements.
The science is reasonable: nothing in AG1 is going to transform your health on its own, but the combination is a defensible "foundational" stack item if your existing diet is inconsistent. The certifications are real (NSF, banned substance tested), and the formulation has been refined over 15+ years.
The critical question is value. AG1 costs $80-100/mo. You can replicate ~80% of its function with a $30/mo separate multivitamin + creatine + protein. The 20% you're paying extra for is the convenience of one scoop, the certifications, and the formulation work. For some buyers that's worth it; for others it isn't.
Buyers who want one daily foundational scoop instead of managing 4-6 separate supplements, and who value the NSF certification.
You're budget-sensitive, you already take a structured stack, or you're skeptical of multi-ingredient blends.